Our Story
"Travel is a matter of Perspective"
Daze Dayz was founded in Seoul in 2015, inspired by a lifestyle where travel and everyday life flow seamlessly together.
We believe travel isn’t about how far you go ; it’s a state of mind. It’s a subtle shift in your inner lens that transforms the familiar into the extraordinary. When we look closer, even the most routine landscapes reveal the magic of a journey.
To capture these moments, we focus on the soul of our pieces. We never compromise on quality, selecting only the finest materials and perfecting every piece to achieve a perfectly tailored fit.
We value the vitality that sparks when we pause to observe nature and reconnect with ourselves. We hope the vibrant inspiration from the world’s shores brings a refreshing energy to your daily life. Crafted with an uncompromising eye for detail, our collections are designed to be the quiet, beautiful companions of your journey.
"The Daze Dayz lifestyle strikes the perfect balance between our day-to-day lives and our getaway lives."
Founder's Note
“A Journey Led by Passion”
My journey began with the ocean.
The profound freedom of surfing and the vivid inspirations from my travels became my ultimate muse. With a background in fashion design and years spent with global fashion houses, I learned that a true brand must deliver an energy that resonates with the heart.
In 2015, I founded Daze Dayz in Seoul,
merging my love for the sun-drenched spirit of summer with contemporary fashion. Rather than following trends, I follow my heart, hoping to fill your days with a genuine sense of wonder.
My goal is for every moment spent with Daze Dayz to feel clearer, brighter, and truly special — no matter where you stand.
At the core of every piece is a commitment to authentic materials and sophisticated silhouettes, ensuring that the essence of the season stays with you in every stitch.
Our Commitment
Sustainability is an essential part of our brand philosophy. We believe it is important to preserve our planet and for society's well-being.
Daze Dayz recently changed all packaging to degradable materials, and we now use Hyosung's recycled fabric "regen" for all of our swimwear.
Our business model also adopts ethical labor practices. We have an amazing group of experienced tailors who are proud of the quality of apparel they create for us.
We are continuously striving to learn more about and better practice ethics and sustainability to create socially responsible apparel that you can feel good about owning.
#DazeDayzGirls
“A Community of Mutual Inspiration”
We call those who live the spirit of Daze Dayz our #DazeDayzGirls.
To us, the bond we share with our community is deeper than a simple transaction. We are a collective of people who share a common aesthetic, a set of values, and a genuine love for life’s beautiful moments.
The inspiration we find becomes a new spark for someone else; we celebrate each other’s journeys and grow together. We are here to create those radiant moments alongside you. With timeless quality and evocative silhouettes, Daze Dayz will always be by your side on every path you take.
